Intro

Jonathan is a seasoned PR leader with extensive experience guiding some of the most recognizable brands in the alcohol and CPG industries across Canada and the U.S. As a Senior Director at Citizen Relations, he provides strategic counsel and oversight for key consumer accounts, consistently pushing an earned-first approach to drive authentic news and spark impactful dialogue. Jonathan’s expertise spans media relations, influencer strategies (from nano to celebrity), and crafting compelling brand narratives that resonate in regulated industries like alcohol and beyond.

With a deep understanding of the complexities and nuances of working within alcohol and other regulated sectors, he has successfully led integrated communications campaigns that generate real news and elevate brand profiles. His experience across F&B, lifestyle, and consumer sectors has solidified his reputation for delivering innovative and effective PR solutions. Jonathan is passionate about skincare, always wears black, and brings a relentless drive to shape and amplify the stories that matter most.

My Experience

Senior Account Director

January 2022 - Present - Citizen Relations

Account Director

June 2021 - December 2021 - Veritas Communications

Account Director

June 2019 - June 2021 - Beacon Media Group

Marketing & Communications Manager

HiSO

Marketing and Brand Manager

DALLA & Art of Suiting

Marketing & Public Relations Coordinator

HD Homme

My Education

Marketing Management Postgrad Diploma

Humber College

International Business, Postgrad Diploma

Red River College

Bachelor of Arts

University of Manitoba