Intro

Brand and communications leader with 10+ years building consumer brands from concept to scale. Currently serving as VP of PR and Cultural Strategist, leveraging cultural intelligence and trend analysis to inform brand positioning and messaging. Proven expertise in developing brand strategy, storytelling, and go-to-market planning that drives engagement and relevance across tech, lifestyle, and consumer goods. Track record of launching high-impact campaigns. Skilled at leading and mentoring cross-functional teams, managing internship programs, and driving professional growth. Entrepreneurial mindset with the ability to move quickly from strategy to execution while building authentic cultural connections.

With a deep understanding of the complexities and nuances of working within alcohol and other regulated sectors, he has successfully led integrated communications campaigns that generate real news and elevate brand profiles. His experience across F&B, lifestyle, and consumer sectors has solidified his reputation for delivering innovative and effective PR solutions. Jonathan is passionate about skincare, always wears black, and brings a relentless drive to shape and amplify the stories that matter most.

My Experience

Vice President

October 2025 - Present - Citizen Relations

Senior Account Director

January 2022 - October 2025 - Citizen Relations

Account Director

June 2021 - December 2021 - Veritas Communications

Account Director

June 2019 - June 2021 - Beacon Media Group

Marketing & Communications Manager

HiSO

Marketing and Brand Manager

DALLA & Art of Suiting

Marketing & Public Relations Coordinator

HD Homme

My Education

Marketing Management Postgrad Diploma

Humber College

International Business, Postgrad Diploma

Red River College

Bachelor of Arts

University of Manitoba